![]() Tilting Point will be investing upwards of $40 million into the effort, making it the company's largest UA funding partnership to date. To that end, Tilting Point, a leading publisher of free-to-play mobile games, has announced a new user acquisition (UA) campaign for Gunship Battle: Total Warfare from Korean developer Jo圜ity. The result is a lucrative market, but a crowded one, where acquiring users is paramount to longevity. ![]() The saturation of smartphones and tablets means that more people in the world have access to games on mobile devices than any other platform. The mobile gaming sector is a fast-paced, competitive arena where publishers are often dealing with audiences in the millions. In an "east to west" marketing strategy, Tilting Point looks to help Korean developer Jo圜ity grow its footprint in the western mobile arena.
0 Comments
Leave a Reply. |