![]() The current kanji for Mount Fuji, 富 and 士, mean “wealth” or “abundant” and “a man of status” respectively. ![]() ‘ Within 20 years the company is building its own bicycles. ![]() The word ‘Nichibei’ translates as ‘Japanese-American. Where are Fuji bikes from?įounded in Japan as Nichibei Fuji, the company starts importing American and English bikes. It was reported on Januthat HEAD was buying the assets of ASE (the parent company of Fuji) out of bankruptcy. In November 2018 ASE (the parent company of ASI and Performance Bicycle) declared bankruptcy, leaving the fate of US distribution of Fuji bicycles uncertain.
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